The
Mudra Institute of Communications, Ahmedabad (MICA)
Vision:
To be the pre-eminent communications management school
Mission:
To develop innovative professionals in the practice, development and management
of communications to serve the needs of the industry and society through
education, research and advocacy. Started in 1991, Mudra Institute of
Communications, Ahmedabad (MICA) is an autonomous non-profit management
education institution. MICA has set a precedent as the first residential
academic institution in the country and perhaps in the Asia-Pacific region
wholly dedicated to meeting the needs of the integrated marketing
communications industry. MICA complements the role that management
education plays in modernizing and professionalizing communications-driven
businesses. Today, it is the alma mater of professionals who are serving in the
marketing, marketing research, advertising and media sectors, and emerging
communications-driven businesses such as broadcasting, retail and design
communication, and public relations and event and entertainment management. The
MICA Brand assures the delivery of current, reliable and cost-effective
communications management skills. The single, most important aspect that makes
MICA stand apart from the other management schools in the country is the
strength and design of its curriculum. The courses are structured and
taught with the intention of creating communications management specialists who
are able to understand the multiple requirements of business, specifically of those
organizations that are communications-driven in realizing their business
strategy and effectiveness. MICA is contemporary. Freshness of spirit is
characteristic of this institution. MICA believes in facilitating learning and
sharing ideas and experience rather than merely teaching, and encourages
experimentation and innovation.
Programes
At MICA
Postgraduate
Programme in Communications Management (PGPCM)
Post-graduate
Programme Diploma in Management (Communications)
PG
Certificate Programmes in Retail Communications (PGPRCM), Crafting Creative
Communications (CCC), Visual Merchandising and Retail Communications,
Online
Programs in Post Graduate Certificate Program in Advertising Management &
Public Relations(PGCPAM & PR)
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